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16 September 2011

Quality and Quantity...

I spoke to an artist earlier this week, and he said that he's working on combining screenprinting with his acrylic paintings, in order to create (hybrid) prints based on his paintings, which he will offer for sale at prices far lower than what he charges for his original paintings.

His said, "I think I can sell a hundred prints for $60.00, much more easily than I could sell one painting for $6,000.00."

He may be right--

--but, I've had really nice (photo) prints made from my paintings in the past, and while I have sold many of the prints, I doubt that I've made much of a profit. (Of course, today's digital technology might reduce the initial investment if I were now to start having prints made from my current work...)

Still, my focus remains (and I believe, needs to remain) on creating the absolute best paintings I can. While I've been fairly happy with my "work-ethic" over the past year or so, I am trying to focus even more on being in the studio as much as possible--along with staying focused (working) while I'm in the studio. (There are always distractions: magazines and art books to thumb through, reference photos to organize--and reorganize, etc. Resist, resist...!)

While I haven't (yet) sold a single painting for six grand, I have sold a couple paintings for more than three grand, each. I haven't sold close to a hundred prints of a single image. (Of the dozen or so images that I had printed, I think I'm in the thirties on one or two of them, and below twenty on the rest.)

Rather than making and marketing prints at this time, I feel that I need to find an audience (and, hopefully, a market) for my new paintings. When (I can be optimistic, here!) that happens, I'll know whether there's also a demand for reproductions.

But, I think (at least for me, as regards my work) any demand for prints will have to be based on how well the actual paintings "connect" with an audience.

I would love to hear your thoughts...

1 comment:

  1. Oh yes. When it comes to sales of prints, it's best to know if there is an audience willing to buy prints of the work before forking out the dough and creating prints, or doing a series for the purpose of just selling, and then finding out no one would want to hang it. Then again, paint things you enjoy, and find the audience who enjoy it. QUality is better than quantity.