For the last (honestly, several) years, I've been participating in art exhibits at local galleries, often with artist friends...and, the results have been...less than stellar.
It's not that these were bad shows, bad exhibit spaces, etc.,--not at all. But, they weren't the best "fit" for my work.
Galleries specialize, and a gallery that features mainly Southwest landscapes may not attract an audience that enjoys WWII-style pin up art, or heavily conceptual stuff. As artists, we often forget this, and we take all rejection--whether it's a gallery that turns us down for a who, or someone who looks at our work then walks away without buying--personally.
Art buyers and collectors specialize, too. Someone who collects 18C woodblock prints may enjoy your satirical portrait of a hated politician, but they may feel no need to add it to their collection.
With this in mind, next month I'm going to submit a new painting to a gallery on the West Coast. I hope it's selected to be part of an exhibit there, in September.
I think this would be the perfect "fit" for my imaginative (not really objective, yet certainly not non-objective), slightly strange work.